Search has changed forever. In 2025, Google no longer looks the same. Traditional blue links and even Map Packs are being pushed aside by AI Overviews (AIOs) — Google’s new AI-driven summaries that give users instant answers at the very top of the SERP.

Google Ads AI Max: What It Is, How It Works, and Why It Matters in 2025 Google is rewriting the rules of paid search with its latest innovation: AI Max for Search campaigns. As advertisers navigate an ecosystem increasingly driven by automation and machine learning, AI Max represents a bold step forward in transparency, performance, […]