How a Local Laundry Brand Achieved 436% ROAS and 477+ Monthly Phone Calls on Half the Budget

Step 1: Intent-Driven Keyword Targeting

The original campaign used broad-match keywords with little intent filtering. We rebuilt the keyword strategy from scratch:

• Targeted high-converting, location-based queries like “laundry pickup in Gurgaon,” “dry cleaning service near me,” and “affordable laundry same day.
• Built a negative keyword library to block unqualified traffic.
• Prioritized keywords that aligned with immediate customer action, not passive browsing.

Step 2: Ad Copy That Demands Attention

Our creative team rewrote all ad copy with a focus on clarity, urgency, and local relevance:

• Headlines like: “Same-Day Laundry Pickup in Gurgaon”, “Affordable Dry Clean Service - Book Now”
• Benefits upfront: Free pickup & delivery, Stain removal included, Fast turnaround
• Clear, compelling CTAs: Call Now, Book Pickup, Get a Quote Instantly

This led to a 21% increase in click-through rate (CTR) in the first 30 days.

Step 3: Landing Page Optimization

The client's old landing page wasn’t converting. We rebuilt it with:

• Mobile-first design for the 90% mobile audience
• Trust builders: real customer testimonials, star ratings, and payment options
• Prominent CTA buttons: Call Now and Book Pickup
• A short, frictionless form that collected just what was needed: name, location, phone number

The result? Over 400 form submissions in 90 days with qualified customer inquiries.

Step 4: Smart Bidding + Budget

We restructured the campaign to make every rupee work harder

• Shifted from automated bidding to manual CPC with device-level modifiers
• Increased bids on mobile during high-conversion hours (9 AM–12 PM, 5 PM–9 PM)
• Allocated more budget to geo-locations with proven conversion history

This dropped the average CPC from ₹18 to ₹10 while boosting conversions.

Step 5: Weekly Optimization & Reporting

We didn’t stop at launch. We ran continuous A/B tests on:

• Ad copy variations
• Call extensions vs. sitelinks
• Different form CTA placements

Every week, we shared real-time performance dashboards with the client, keeping them in the loop and part of the process.