Case Study
Local Laundry Brand Achieve 436% ROAS and 477+ Monthly Phone Calls — All on Half the Budget
Overview
In mid-2024, a Gurgaon-based laundry and dry-cleaning business came to Bixeltek with a critical problem. Despite running Google Ads with a daily spend of ₹2,000, the campaign was falling flat.
Their ads were attracting unqualified leads, the cost per acquisition (CPA) had skyrocketed to ₹1,200+, and they weren't seeing a measurable return on ad spend (ROAS). They were close to pulling the plug on paid advertising.
Their objective was ambitious: cut the budget in half and double the results.
We delivered exactly that — and more.
Objectives
- Reduce CPA from ₹1,200+ to below ₹100
- Generate 10+ high-quality calls every day
- Drive over 400 monthly form submissions
- Optimize the landing page for mobile conversions
- Increase ROAS and improve budget efficiency
Our Strategic Approach
We implemented a complete full-funnel transformation — not just ad tweaks, but a performance marketing overhaul. Here’s how:
1. Intent-Driven Keyword Targeting
The original campaign used broad-match keywords with little intent filtering. We rebuilt the keyword strategy from scratch:
- Targeted high-converting, location-based queries like “laundry pickup in Gurgaon,” “dry cleaning service near me,” and “affordable laundry same day.
- Built a negative keyword library to block unqualified traffic.
- Prioritized keywords that aligned with immediate customer action, not passive browsing.
2. Ad Copy That Demands Attention
Our creative team rewrote all ad copy with a focus on clarity, urgency, and local relevance:
- Headlines like: “Same-Day Laundry Pickup in Gurgaon”, “Affordable Dry Clean Service – Book Now”
- Benefits upfront: Free pickup & delivery, Stain removal included, Fast turnaround
- Clear, compelling CTAs: Call Now, Book Pickup, Get a Quote Instantly
This led to a 21% increase in click-through rate (CTR) in the first 30 days.
3. Landing Page Optimization
The client's old landing page wasn’t converting. We rebuilt it with:
- Mobile-first design for the 90% mobile audience
- Trust builders: real customer testimonials, star ratings, and payment options
- Prominent CTA buttons: Call Now and Book Pickup
- A short, frictionless form that collected just what was needed: name, location, phone number
The result? Over 400 form submissions with a 100% conversion rate.
4. Smart Bidding + Budget
We restructured the campaign to make every rupee work harder
- Shifted from automated bidding to manual CPC with device-level modifiers
- Increased bids on mobile during high-conversion hours (9 AM–12 PM, 5 PM–9 PM)
- Allocated more budget to geo-locations with proven conversion history
This dropped the average CPC from ₹18 to ₹10 — while boosting conversions.
5. Weekly Optimization & Reporting
We didn’t stop at launch. We ran continuous A/B tests on:
- Ad copy variations
- Call extensions vs. sitelinks
- Different form CTA placements
Every week, we shared real-time performance dashboards with the client — keeping them in the loop and part of the process.
Results at a Glance (90 Days)
| Metric | Aug 2024 | Nov 2024 | Growth |
|---|---|---|---|
| Monthly Phone Calls | 170 | 477+ | 180% |
| CPA | ₹754 | ₹77 | 90% |
| Form Fills | 0 | 400+ | 100% |
| ROAS | 0.41% | 436.7% | 1000%+ |
| Avg. CPC | ₹18 | ₹10 | 44% |
| Avg. CTR | 3.1% | 4.8% | 21% |
Client Impact
“We thought Google Ads didn't work. Now, we're getting 15–20 quality calls every day. Our delivery team is busier than ever — and we've even started thinking about expansion.”
Founder, Laundry Service in Gurgaon
Conclusion
This case study reflects the power of strategic thinking, full-funnel alignment, and relentless optimization. At Bixeltek, we don't just run ads — we engineer systems for growth.
If your business is spending on ads and not getting results, maybe it's not your product — maybe it's your performance strategy.