Why the Map Pack Matters in Toronto When someone searches “dentist near me” or “best cleaning service Toronto”, the first thing they see isn’t a website it’s the Google Map Pack. Those top three listings, complete with star ratings and contact buttons, get the majority of clicks. For local businesses in Toronto, ranking here isn’t […]

The Traffic Obsession in Toronto In a city as competitive as Toronto, many business owners assume growth comes from driving more clicks. They pour more into Google Ads, fight for SEO rankings, and boost posts on social media. But more traffic isn’t always more business. In fact, without conversions, traffic is just expensive window shopping. […]

Search has changed forever. In 2025, Google no longer looks the same. Traditional blue links and even Map Packs are being pushed aside by AI Overviews (AIOs) — Google’s new AI-driven summaries that give users instant answers at the very top of the SERP.

Google Ads AI Max: What It Is, How It Works, and Why It Matters in 2025 Google is rewriting the rules of paid search with its latest innovation: AI Max for Search campaigns. As advertisers navigate an ecosystem increasingly driven by automation and machine learning, AI Max represents a bold step forward in transparency, performance, […]